Growing Supply Force across two markets

Strong rankings on the key terms, with room to grow

Both sites already hold page-one positions for the highest-intent searches, "flood barrier", "flood gates", "construction sound barrier", "flood barriers australia". But each site only ranks for around 123 keywords and pulls a fraction of the traffic those rankings could. Dozens of valuable terms are stuck on page two and three, one push away from real clicks.

NZ market insight

Supply Force already owns page-one positions on its core flood products ("flood barrier nz" #2, "flood protection nz" #2) and construction-noise range ("construction sound barrier" #1, "echo barrier" #2). The next gains sit just off page one: "paeroa flood gates", "sand barrier" and "noise blocking fence" all rank behind flood and noise specialists such as Watersmart, Bluemont and Flood Control Intl. Deeper content on those product pages plus internal linking is what closes the gap.

AU market insight

Supply Force ranks #4 for "flood barrier" (480 searches/mo) and #3 for "flood barriers australia", but the broad-match terms "flood barriers" and "barriers for flooding" (390 searches/mo each) are stuck at position 12, right on the edge of page one. There is also an untapped noise-barrier angle in AU ("noise barriers" #17, behind Protecta Screen and Soundproof Warehouse) to mirror the NZ noise range.

Now (First 30 Days)

1. Technical SEO audit and fixes across both sites: work through the issues found in the site audit, improve page speed, and tighten crawlability and mobile performance.
2. On-page optimisation of the priority pages: stronger titles, meta descriptions, headings and content depth so the pages are set up to rank.
3. Keyword and content mapping: map the target keywords to the right pages and lock the optimisation priority list for both markets.

Month 2 and Beyond

1. Monthly performance report showing ranking and traffic results from the previous month, tracking progress against the priority keywords and surfacing new opportunities.
2. Authority building through quality backlinks, unlinked-mention reclamation, and industry and directory citations to lift domain authority across both markets.
3. Content expansion into the next set of priority pages based on traffic potential, plus supporting content that answers the questions buyers actually search.

Other Optimisation Opportunities

These are examples of the kinds of things we do to improve your SEO. As we work on both sites, the exact approach may shift depending on what we find.